Disclosure: Products for review were provided courtesy of SheaMoisture.
Beards have come a long way in the past decade or so. What was once a style relegated to Dads has turned into one of the modern-day staples of masculinity, even for young gents. And it’s not just hipsters either.
To help men care for their beards, SheaMoisture developed a comprehensive beard care line for all beard grooming needs. The line-up includes:
- Maracuja Oil &Shea Butter Face & Beard Wash ($9.99) – Deeply cleanses beards of dirt, flakes, and odors without drying out facial hair and skin.
- Maracuja Oil & Shea Butter Full Beard Detangler ($9.99) – Conditions and softens thick, coarse facial hair, providing great slip to ease out knots without tugging.
- Maracuja Oil & Shea Butter Beard Conditioning Oil ($9.99) – Absorbs quickly to soften and condition full beards, while restoring moisture to dry facial skin.
- Maracuja Oil & Shea Butter Beard Balm ($9.99) – Shapes, smooths and defines facial hair for a well-groomed beard all day long.
I’ve long been a fan of the SheaMoisture line for men. And more broadly, the brand, as it helps empower women through Community Commerce in sourcing product ingredients. It’s a call back to the brand’s roots when grandmother Sofi Tucker sold shea nuts in Bonthe, Sierra Leone. Their shaving products are particularly good and you can read my previous reviews here and here.
I was excited about the new beard care line-up for SheaMoisture but the reality is that I don’t keep a beard often. It’s a very rare thing for me to have anything beyond a stache and goatee so I asked a close friend (who is always bearded up & rarely uses products – we’re working on him folks!) to weigh in and here’s what he had to say:
My favorite thing about the products is the scent. The beard wash lathers up well so you don’t have to use a lot of it, which means it should last a while. The beard detangler is great after showering. It makes combing my beard easier and helps make it look neater. I imagine it’s even more helpful when you have a fuller beard.
I found it superfluous to use both the balm and the conditioning oil at the same time. I took turns using each product and prefer the oil. The balm is a little too hard and takes a while to soften in your hands before you can apply it. Overall, I would definitely recommend this line of products.
There you have it!
SheaMoisture has to be one of my favorite personal care brands. The variety of available products is well, incredible. There is something for everyone. Every brand has its hiccups but with its founder Richelieu Dennis’ acquisition of Essence, its clear that SheaMoisture (and its parent companies) demosntrate a big committment to communities of color, and Black women in particular.
You can buy SheaMoisture products online at their website or at most drugstores and large retailers.