Disclosure: Product was provided for review courtesy of Anita Grant.
Packaging: In my previous review of Anita Grant’s Pure Shave Oil for Men, I said how much I liked Anita Grant’s branding so I won’t go much into that here. It’s clean and simple and pretty gender neutral if that’s important to you. The one thing I would add is that Anita Grant spares no expense when it comes to containers and this pomade is housed in a super thick, white coated, glass container which seems to be nearly impossible to break. Not that I’ve thrown it around the bathroom or anything, but sometimes I have butter fingers. Go figure.
Consistency: This is where I was the most confused(?) by the product. In the container, it has a weird, pasty, puddy looking consistency but when you emulsify in your hands it melts almost instantaneously into a smooth hair dress. When I use it, I just smooth it over my ends gently for frizz control.
Smell: The pomade has a really distinct smell, but I’m not sure if that’s a good or bad thing. I assume its mostly the sapote seed oil which is something I’ve never heard of before. I seriously can’t even describe it except to say that it’s strange and fruity. I did a little bit of research on the ingredient and it turns out that its native to Mexico, the Caribbean and South America (Pouteria sapota, Wikipedia). I don’t find it overwhelming which is good for people who are sensitive to smells, but in my opinion its no where near as pleasant as the shave oil.
Price: You can get a 3.5 oz pomade (which I imagine would last forever!) for 17.45 British Sterling or about $27 (US). So it’s a bit pricey for the amount.
Overall Impression: It seems like these days I’m having a bit more luck with hair pomades and butters which is awesome! While I’m not a fan of the scent, The Organic Sapote and Coconut Pomade delivers on its promise to tame frizziness. I think this would perform well for people seeking soft and fluffy twists/twist outs and good for promoting wave formation for those with low caesars as well. So far I have had a pretty good experience with Anita Grant products and I’m curious to give one of their deep conditioners a try.