Last week I got the chance to attend a special event in NYC’s espace announcing the launch of Unilever brands new deodorant technology…dry spray antiperspirant.
What exactly is dry deodorant? Well maybe we should begin with the difference between deodorant and antiperspirant as the terms are often used interchangeably. Plainly put, deodorants technically only offer odor protection while antiperspirants typically offer both wetness AND odor protection. In my experience spray “deodorants” (as they are commonly called) don’t usually offer wetness protection. Usually they only smell good and usually there’s way too much fragrance involved, but then again that’s just my personal opinion.
Well, Unilever has developed the technology that makes it possible for your favorite spray on deodorant to become dry almost instantly. That means no more accidental white streaks on your black shirt or wetness just before you head out the door. It’s definitely an unexpected innovation that I wouldn’t have imagined before. It turns out Unilever knew better all along!
I’ve had the chance to use a few of the brands’ dry spray antiperspirants and they really work. On top of the products’ ability to dry almost instantly, the scents are excellent and well-balanced too.
I should also say that Unilever is a family of brands and in the coming weeks the new dry spray antiperspirant technology will be released across the Unilever family of brands: Axe, Dove (for men and women), and Degree (for men and women).
To date, I’ve only tried a few a sample of the new product line up: the Degree Adventure and Dove Men Care’s Clean Comfort. Both are awesome in my opinion. I’m someone who doesn’t particularly like strong scents and both seem to have managed to find a balance between helping you smell nice without being overwhelming or overpowering. The Degree Adventure antiperspirant spray has a nice woodsy citrus scent that I think a lot of you will like. And true to the Dove Men Care line, the Clean Comfort dry spray antiperspirant is exactly as it says…clean and comfortable. From all the experiences I’ve had with Dove Men Care, I have to say they’ve really outdone themselves in offering quality products at a great value. And with this innovation of dry spray antiperspirant, it looks like Axe is getting a little reboot too. In fact, the upcoming Axe White Label Dry Spray Antiperspirant line is going to be exceptional and a complete game-changer for the brand if the first scent, Night, is any indication.
Be on the lookout for a whole new line up of dry spray antiperspirants from Axe, Dove, Dove Men Care, Degree and Degree for men in the coming weeks. You won’t be disappointed.